Design Brief
The goal for this project was first to create a logotype using inspiration and our personal perspective on a specific song that was selected. Then choose a specific word or phrase that will be able to lend itself well enough in a visual form. Once the logotype was finalized a postmodern systematic grid was produced to create a layout for the song's lyrics to harmoniously coexist with the logotype.
Once the logotype and grid system was established, the color palette was decided through the inspiration of how the song conveyed itself, as well as coming directly from the artist's album art and from a visual music video.
The second part of this project was to create a secondary broadside where the logotype could be utilized or sustained and to incorporate an image that clearly represents the song's meaning. A postmodern grid was then birthed from the contents of the image, along with the lyrics and prominent phrases being formatted into the flow of the song.
The second part of this project was to create a secondary broadside where the logotype could be utilized or sustained and to incorporate an image that clearly represents the song's meaning. A postmodern grid was then birthed from the contents of the image, along with the lyrics and prominent phrases being formatted into the flow of the song.
Song interpretation
The song Soliá recounts what some women do when they experience breaking up with their partner because they are tired of that person: they go to a party to have a good time, send hints to their ex, and maybe meet someone to have a good night.
Word Selection and definition
The word that I selected from this song was "SOLA."
The word sola means "Alone" in English within the context of this song. I picked this word because I think it really relates to the theme of the song about going out alone right after being without someone.
Design Process
Letter type exploration
COLOR STUDIES
Layout Sketches
Design layout Iterations
Final Design
