Design Brief
The purpose of this project was to create and design a logo and corporate identity. The corporate identity and brand were based on two words, “Plant” and “Decor.”
After researching the meaning of these words, I created various logos based on these two words. I also came up with other operative words that relate to these words such as modern, calming, and simple.
Then taking all of the ideas I came up with, I refined the logo and then created my company, “Terrarium Home Decor.” After completing the brand I made both horizontal and vertical mockups of my logo. I then started a graphic standards manual and applied my logo to different objects that can be branded such as shopping bags, business cards, letters, and envelopes.
Then taking all of the ideas I came up with, I refined the logo and then created my company, “Terrarium Home Decor.” After completing the brand I made both horizontal and vertical mockups of my logo. I then started a graphic standards manual and applied my logo to different objects that can be branded such as shopping bags, business cards, letters, and envelopes.
Tools
Adobe Illustrator
Adobe Photoshop
Style Guide
Explorations & Refinements
Final Product
Graphic Standards, Letterhead + Business Card, Bag Design
